Course Level Overview
Level 1:
- Visualize and compose effective presentations
- Express using Digital photography
- Work with letters, colours, illustrations, images, etc to create effective designs
- Create ads for newspapers, magazines and billboards
Level 2:
- Manipulate images to suit the target ad and medium
- Develop UI designs and various Web elements
- Develop ad banners and Interactive ads for the web
- Develop interactive elements and engaging presentations
Level 3:
- Create 3D objects and simple special effects
- Write creative briefs, script a story for production and shoot it by using a digital camera
- Edit audio and video to emphasize on time and mood
- Design and develop a television advert
Level 4:
- Understand the power of each advertising medium
- Demonstrate the understanding of research methodologies
- Plan advertising strategies for a product/service
- Execute campaigns through Print medium, Radio spots, TV commercials and online medium
- Create online and offline advertising materials
- Generate advertising ideas specific to each medium and also write advertising copy